Friday, April 21, 2006

Crime Doesn't Pay... It Sells

If, for some reason, your faith in the ghoulishness of the American consumer had been wavering, take a look at the fact that since several of their players allegedly raped a woman at a party, Duke Lacrosse merchandise is flying off the shelves.

Getting in trouble seems to be the most effective way to sell your gear. The sudden Duke Lacrosse fans are no doubt the same people who bought "Free Kobe" shirts during the Laker star's rape trial and the same who couldn't wait to get their very own Ron Artest jersey after the NBAer charged into the stands a decked a few spectators.

It's not surprising that the most popular NFL jersey is Randy Moss, known, among other things, for bumping a meter maid with his car two years ago. Rest assured, you don't have to look far on the internet to find scores of O.J. Simpson throwbacks.

So if you're an athlete aching for a few extra licensing dollars, why not throw back a few shots and run your Bentley into a minivan? Why not throw a couple guys through a plate-glass bar window? You, too, can be the darling of the "look-at-me" consumer.

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